In the feverishly rapid evolution of American culture, the last century has served as perhaps the greatest turning point in mankind’s ideologies.  The views, beliefs, and opinions of the commonality have altered so greatly from their 19th century ancestors that one looks upon the lives and interests of one’s ancestors almost as one might look upon an alien race, clothing fashions no longer seen, music no longer heard, values and morals no longer understood.  Prime examples of this alteration is society’s changing views on sexuality, sex-role stereotyping, and gender associations.  Of the many contributors to these great transformations, perhaps none have been as influential as music.

            In an article titled “Rock and Sexuality,” author Simon Frith attempts to connect the influences and effects of rock music to the evolution of society’s sexual ideologies.  Although many deny the connection between music and sexuality, I am in agreement with Frith that music (and possibly rock music, specifically) has played a central role in defining the way contemporary culture views sexuality.  As an author, however, Frith did a poor job of convincing me through his article.  Though it raised many solid examples of society’s transforming views, Frith’s article was very unstructured and difficult to read.

            As a high school graduate and college student, I consider myself a moderately intelligent person in respect to what constitutes a well-written article, and as a writer myself, I have become familiar with the necessities of an argumentative piece.  As a musician, I have been studying, playing, and listening to music nearly my entire life.  A guitarist, bassist, pianist, and saxophonist of twelve years and a listener even longer, I have been influenced and affected to a great extent by the music which I listen to.  For these reasons I consider myself a credible judge in regards to the topic of Frith’s article as well as the structural merits of the article itself.

            In Frith’s article, he begins with a lengthy summary of society’s transformation from one extreme to the other which, ultimately, only succeeds to suffocate my interest in the connection between rock music and sexuality prematurely.  It is not until the fourth page that Frith begins to actually include music into his argument.  One might argue that Frith, in an attempt to familiarize the reader with what was occurring before the invasion of rock music, was merely describing the society to which rock ‘n’ roll would eventually introduce itself.  The long-winded introduction, however, became a direly poor method in retaining my interest and attention, as I am already aware, to a reasonable extent, that the views and ideologies of society in the early 1900s were different from modern society’s beliefs and do not need nine paragraphs of examples.

            In addition, Frith’s writing is very cluttered and dense, creating sentences which may give difficulty to any reader whose reading ability is not yet at college level.  For example, in Frith’s article, he makes a reference to another author’s book in which he states that the author “argues that the ideology of sentimental love and “well-tried personal affection” as the basis of marriage spread from the aristocracy to the bourgeoisie in Europe in the latter part of the eighteenth century (the move was marked by the rise of the romantic novel) and moved gradually down the social scale during the nineteenth century” (Frith 267).  I was able to comprehend what Frith was writing but, admittedly, upon my first reading of this specific sentence, I was forced to backtrack and read the sentence a second time to fully understand his point.  This is not the result an author is aiming for when creating a sentence, and in many cases, including this one, detrimental if done.

            In Frith’s article, he argues that rock music, both lyrically and musically, affects society’s ideologies concerning the female gender and, likewise, the ideologies of the female gender itself.  Some may argue that music may, in fact, influence its listeners to some extent, but there is still no solid evidence to affirm this theory.  However, an article by Doris Joyner and Janet St. Lawrence, taken from the March 1991 issue of Women Quarterly, supports, through tests and research, the claims of rock music’s effect on society as more than random guesswork:  “Tests [were] done on undergraduate males to discover whether or not heavy metal music influenced males either way on topics such as interpersonal violence, sex-role stereotyping, and sexual arousal.  The results of [these tests] indicated that males with an extrinsic religious orientation were more accepting of sexist and rape-supportive beliefs.  Exposure to heavy metal rock music, irrespective of lyrical content, increased males’ sex-role stereotyping and negative attitudes towards women” (Joyner and St. Lawrence).  Music’s effect on society’s ideologies, however, cannot be limited to rock music exclusively.  From the same article, in regards to the results of testing on male subjects, “a very unexpected finding was greater self-reported sexual arousal in response to classical music!” (Joyner and St. Lawrence)

            Still, some may dispute that music, in general, has any affect whatsoever on its listeners.  To this argument, Jeremiah S. Strouse states, from his article “Gender and Family as Moderators of the Relationship Between Music Video Exposure and Adolescent Sexual Permissiveness,” that “rock has always contained rebellious, antisocial, and sexually provocative messages.  It is music by and for young people; it is their music.  However, when adolescents are struggling to achieve an autonomous adult identity and are exploring their emerging sexual awakenings, they are undoubtedly more vulnerable to the …influence of…auditory messages.  This may be true especially if their identity has not been firmly established” (Strouse).

            With the claim of music’s influence on society reasonably justified, it is no great wonder that many of the most popular songs in our culture are those which exploit society’s curiosity and interest in sexuality.  Indeed, there are just as many musicians who have been successful without drawing on the inexplicable lure of sexuality, but as testament to its awesome power, the music scene of the 1980s (and of today, no less) was bombarded with musicians who did just that.

            Nearly everyone from the age of nine and older in America can say that they are familiar with the artist known as Madonna.  It is also fairly safe to assume that virtually no one associates this artist with clean, pristine, or sexually abstinent.  Is it any coincidence that in The Billboard Book of Top Forty Hits she is listed as the top female artist of the entire 1980s (341)?  These rankings reflect total combined record sales and do not take into account subsidiary income from T-Shirts, videos, and posters which display unabashedly Madonna’s purely sexual appeal.  It is no greater a surprise to find that, according to this same source, Madonna, in only twelve years, had garnered twenty-nine Top Ten singles (surpassing such legendary groups as the Rolling Stones and Led Zeppelin,) and was, in 1996, ranked 6th on the list of Top 100 artists from 1955 to 1995 (339 and 341).

            Her success in the 1980s was so great as to put to shame fellow musicians such as Prince, Marvin Gaye, and George Michael, who, themselves, had seriously escalated their respective incomes by exploiting sexuality and the influence it has over society.  Why is it, then, that a woman, writing and performing music fairly similar to her male counterparts, was achieving so much more than they?  According to The Billboard Book of Top 40 Hits, 68 percent of the record buying population in 1984 through 1988 were males (29).  America is a very easily-persuaded country, and music is a very influential means of sending messages.  Once one realizes and understands this, there is a lot of money to be made.  From these statistics, one can assume that not only does rock music promote and exploit sexuality, but its influence is also intentional, marketed and, without a doubt, felt by not only the music-listening population, but also, in effect, the entire world.

            Simon Frith, in his attempt to aid his readers in seeing the significance of rock music in respect to the time of its arrival and its residual success through the spawning of other genres and forms of music, did very little to prove that what he was stating was more than his and a few others’ opinions.  Even less successful was his quest to connect rock music and society’s sexuality.  Indeed, Frith, himself, might state that he was simply attempting to address the issue from an entirely historical perspective, but it would have been beneficial to his article to include solid, inarguable evidence that it was, indeed, rock music which was bringing about these changes he so adamantly spoke of.

            Regardless, whether one finds Frith’s article well or poorly written, the fact that rock music (and, indeed, all forms of music) influence society and actively contribute to its views and ideologies concerning all things, including sexuality, is hard to dispute.  In fact, for those who insist their complete dissent, I urge the consideration of one question:  If music (rock or otherwise) did not influence a person in any sense; did not persuade, urge, question, stimulate, cause one to think a certain way or consider something which one may have not considered before, why would one wish to listen to it at all?


 

Works Cited

The Billboard Book of Top Forty Hits. 6th Ed. New York, NY:  Billboard Books, 1996.

Frith, Simon. “Rock and Sexuality”.  Common Culture. 2nd Ed. Ed. Michael Petracca and Madeleine Sorapure.  New Jersey:  Prentice Hall, 1998.

Joyner, Doris and Janet St. Lawrence.  “The Effects of Sexually Violent Rock Music on Males?  Acceptance of Violence Against Women.”  Psychology of Women Quarterly.  15:1 (Mar. 1991):  n. pag. Online.  Netscape. 9 Apr. 2000.

Strouse, Jeremiah S.  “Gender and Family as Moderators of the Relationship Between Music Video Exposure and Adolescent Sexual Permissiveness”.  Adolescence.  Fall 1995:  n. pag. Online.  Netscape. 9 Apr. 2000.